Email Marketing

Email marketing is an art that requires creativity, punch, and technical saavy. It's difficult to find all three in one place, but we have that ability. Marketing professionals may well have the creativity and even the fast-action punch that drives the open rate and response rate up. However, if the email never gets to your intended recipients, then all is lost.

Email is a technical challenge because you have almost no assurance that your marketing email is going to get to the inbox passing through spam filters, or if circumstances beyond your control will stop the communication. "Bounces" in email marketing can be caused from so many different problems that have nothing to do with you or your email marketing service provider. Sometimes people's inboxes are full, not set up correctly, changed, removed, or maybe any number of points along the pathway of your electronic message are either busy or down.

Today's email marketing professional has become well acquainted with the degree of error that can be attributed to uncontrollable failure points. The point is to doe everything within your control to make the highest likelihood of a successful send. That means that your marketing company should be checking the rating of the email content beforehand for things that may trigger a spam filter. Marketers also need to consider the various email programs used, the technical format of the electronic communication content (images or unnecessarry code), and much more.

Contact us to handle your email marketing because we have both the creativity and the technical knowledge to provide you with the best possible outcome. We'll also track problems that may occur and use non-offensive tactics to redeliver only the non-successful emails without causing harm to your overall campaign.